Everyone knows that doing business now can no longer be done as it was 5 years ago. The sales cycle has changed fundamentally, and sales and marketing have to be geared to that change.

Blue Matters wants to help you.

We are experienced and independent marketing managers that personally help the small and medium-size industries to develop their sales and marketing. These disciplines have become particularly complex, and we see that decision makers need someone they can trust.

We not only develop the strategy but also manage its implementation. We focus on the development of relevant content and the optimization of the online relationships with prospects and customers.

Indeed, a simple website has long been insufficient for being found optimally by the search engines. Other tools and techniques have to be brought to bear.

At Blue Matters, we leave little room for improvisation. We work with particularly transparent and precisely described processes in which we use performant online tools for production and follow-up.

Lean & mean is our policy.

We work personally with the entrepreneur to help him or her sell more and better.

We underpromise and overdeliver.

At Blue Matters, we have the know-how to implement online marketing professionally and feasibly. We employ tools on the SME level that, until recently, were confined to the marketing divisions of large companies.

Elsy Aelvoet is a Google Qualified Partner who optimizes the online presence of firms by means of AdWords campaigns. She searches for the most relevant search words in order to enhance performance in the natural search queries and maximize the opportunity-to-see via Pay Per Click campaigns.

Philip Doutreligne started out with his own advertising agency but, since 2000, he’s been working as an advertising consultant and copywriter/concept developer for communication firms. He gladly puts his skills at the service of entrepreneurs in the search for, and implementation of, work and measurable turnover-increasing strategies.

Xavier Huysmans developed his hybrid marketing and communication expertise in SMEs and multinationals.

He combines rapid insight, multilingual advice, pragmatic action, and efficient tools to have companies achieve concrete and enduring results. Respect for the client is central to all this.

Bob Van Cauwenberghe is an experienced marketing manager who helps decision makers in technology and manufacturing companies to enhance their online sales and marketing.
He focuses on the creation of content in order to develop a permanent dialogue with your customers and prospects.