Looking for new customers?

We help you do business better
offline and particularly online.

Everyone knows that doing business now can no longer be done as it was 5 years ago. The sales cycle has changed fundamentally, and sales and marketing have to be geared to that change.

Blue Matters wants to help you.

We are experienced and independent marketing managers that personally help the small and medium-size industries to develop their sales and marketing. These disciplines have become particularly complex, and we see that decision makers need someone they can trust.

We not only develop the strategy but also manage its implementation. We focus on the development of relevant content and the optimization of the online relationships with prospects and customers.

Indeed, a simple website has long been insufficient for being found optimally by the search engines. Other tools and techniques have to be brought to bear.

At Blue Matters, we leave little room for improvisation. We work with particularly transparent and precisely described processes in which we use performant online tools for production and follow-up.

Lean & mean is our policy.

We work personally with the entrepreneur to help him or her sell more and better.

We underpromise and overdeliver.

Are you looking for an experienced B2B marketer
who will go to work for you?

Someone who can fundamentally improve the online performances of your company?

Someone who is committed 200% to your company and will team up with you on a fixed schedule with measurable data?

A marketing manager who not only lays out the strategy but also effectively provides your sales team with concrete leads?

Someone who knows the B2B online processes backwards and forwards, works closely with your team, and takes care of the execution?

We start with a marketing performance check

  • Analysis of the Competition

    We compare your online performance with that of your competitors.

  • Basic Audit of Existing Website

    All the points where your website can be improved are inventoried.

  • Organizational Deep Scan

    The marketing potential of your company is charted.

  • Online Marketing Workbook

    A concrete short- and middle-term action plan is worked out.

  • Monthly Evaluation

    All KPIs are evaluated and adjusted monthly.

With this we make the difference

At Blue Matters, we have the know-how to implement online marketing professionally and feasibly. We employ tools on the SME level that, until recently, were confined to the marketing divisions of large companies.

B2B marketing strategy
Visitor & search-word analysis
Responsive websites
E-Mail marketing
Lead management


Content marketing is the process whereby the information on your website is growing and kept up to date permanently

Read more


Identifying the anonymous and persuading identified visitors to act – that are the keys to successful conversion marketing.

Read more


Lead intelligence is the development of insights into the real needs of potential customers.

Read more

We want to convince you


Elsy Aelvoet is Data Protection Officer (DPO) and helps companies to implement and maintain GDPR.

She analyses the processes in your company, helps with the GDPR compliancy organisation and helps with the processing of data breaches.


Philip Doutreligne started out with his own advertising agency but, since 2000, he’s been working as an advertising consultant and copywriter/concept developer for communication firms. He gladly puts his skills at the service of entrepreneurs in the search for, and implementation of, work and measurable turnover-increasing strategies.


Xavier Huysmans developed his hybrid marketing and communication expertise in SMEs and multinationals.

He combines rapid insight, multilingual advice, pragmatic action, and efficient tools to have companies achieve concrete and enduring results. Respect for the client is central to all this.


Bob Van Cauwenberghe is an experienced marketing manager who helps decision makers in technology and manufacturing companies to enhance their online sales and marketing.
He focuses on the creation of content in order to develop a permanent dialogue with your customers and prospects.

Ready to start?

Contact us
and experience the added value we can offer you

We respect your privacy and will not share your contact information with others. Blue Matters refers to its privacy notice for the processing of personal data.

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