As soon as we obtain access to your contact database, we link it to our marketing tools. By enrichment, we mean that we will track the results of our online marketing activities on the individual level. With this, we have, for each customer, a detailed overview of the number of mails he received, whether he opened them, and what links he clicked on.
We can also map the behavior of individual visitors on the website. With this, we obtain a complete understanding of the behavior of the customer/prospect, which can be invaluable for your sales team. Monitoring and qualifying all of these contact moments we call database enrichment.